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Word of mouth marketing has been around long before the dawn of modern electronic communications, and long before the Internet. It is therefore amazing to see that up till today, the two concepts are being seen as mutually exclusive and not complementary to each other.What is Word-of-Mouth Marketing?This form of marketing is often also referred to as Word of Mouth Advertising, which entails the process of actively encouraging and influencing an organic word of mouth discussion about a product, brand, resource, or even a specific corporate message or event. It is then left up to your employees, clients or customers to spread the news and advocate the core message. A more commonly used phrase for this, is to refer to it as viral marketing.It is well-known that it comes with the pros of being positively embraced if reaching an intended market. It does however have its cons if the message is unclear and has an intended bias to a certain group, whether racial, cultural, sexist, religious, rich, poor etc.Online marketing on the other hand needs little introduction as we are being bombarded with it daily via websites, social media and other digital media platforms. In more formal terms it is about capturing and extending the customer experience at crucial points. It is also about building a relationship and continuously adapting across different channels in order to reach specific customers.So where is the synergy between Word of Mouth Marketing and Online Marketing?The answer is undoubtedly with affiliate marketing which is about selling or promoting someone else’s goods and services and then getting paid for it. This can be either physical goods via Amazon or say digital goods via online marketing platforms like ClickBank. The affiliate simply searches for a product that has high external or personal appeal, then promotes that product or service and gets rewarded in some form or other.In many instances, companies encourage their workers to inform friends or families about new offerings and will issue discount vouchers etc. The employees in turn will be incentivised depending as per the level of engagement. In this instance, the marketing will most likely be Word of Mouth, but essentially the employee now acts as an “affiliate marketer” for the company.Online marketing has the potential to make people huge money irrespective of the very differences mentioned earlier i.e. race, gender, social standing etc. It has a very low barrier to entry and a multitude of companies to affiliate with. Another advantage is the global, reach so you are certainly not restricted to only marketing in your local or country geographical zone.If an affiliate marketer has a very good product and use a correctly executed word of mouth strategy as a free form of advertising, it will cost significantly less than any paid marketing channel. Potential buyers usually tend to search online for reviews and information before making a buying decision. A substantial amount however also relies on friends, family and colleagues before making the buying decision.It is therefore obvious that the vast potential of integrating the above two concepts has not been fully explored. I would suggest that people looking for methods on how to make extra cash, seriously consider getting a good grip on affiliate marketing, and using word of mouth to extend their client base.

The increasing importance of technology in every industry continues to drive the need for a diverse group of qualified professionals to manage the implementation and changes in technology. Pursuing a degree at a technology management graduate school can be the right step for beginning a rewarding career in the management of everything from computer hardware to information security within an organization.Overview of Technology ManagementTechnology management professionals are in high demand because of the unique set of skills they possess. In this field, professionals are able to make leadership and management based decisions, develop solutions to technology issues, and approach the management of technology from a systems thinking perspective.For any management professionals, some of the skills that are required include being able to manage personnel, organizational design and communication, and financial analysis and decision making. Technology management professionals combine this knowledge with specific information technology and systems technology skills and knowledge to effectively lead and make decisions for the assessment, forecasting, strategies, and decision making with a number of different information technology departments.Technology Management Graduate Degree CurriculumThere are a number of technology_management graduate school choices for prospective students. While there are differences depending on the individual program and school, students most often complete a set of core courses, electives, and a graduate program in order to complete the graduate degree. This combination helps to prepare graduates to transfer relevant, useful skills into the workforce.From graduate level courses in technology to business, students are able to learn a variety of skills and gain valuable knowledge. Some courses in technology often included information technology_management, operations, emerging technologies, and ethics. Additionally, students will take business and management courses such as supply chain management, sales and marketing, and accounting for technology.These courses give students the opportunity to gain a broad foundation to develop an understanding of the basic fundamentals of technology management. The electives and the master’s project build on that foundation to help students begin to focus their education on a specific area of technology_management. Some examples of electives include knowledge management and relationship management. The master’s level project combines the knowledge, theory, and skill a graduate student has gained though academic coursework to examine how that ability can be transferred to a real-world, challenging business issue or problem in order to find a solution or manage a specific scenario.Career Development with a Technology Management Graduate DegreeTechnology professionals must develop a variety of skills. In addition to understanding information technology, professionals in this field must also be able to manage change with technology and technology systems, integrate functional areas of business, leveraging technology, and business management principles to effectively lead the technology driven functions of a business.These skills are needed in many different types of positions across all types of workplaces, from the federal government to non-profit and educational organizations to private corporations. From the chief information officer to information technology manager, a degree in technology_management is a helpful tool to gain the experience and skills needed for all types of management positions of technology-driven departments.